Google

In recent times, hundreds of web marketing companies have popped up. These are, on the whole, just marketing companies in disguise. SEO is the new marketing "buzzword" to help them to take your money in an area that they previously had no control.

They will tell you that if you are not at the top of Google your business will suffer. This just isn't true. There are hundreds of facets to a successful Internet traffic herding strategy and Google is just one of them. Regency Marketing will give you honest time assessments of your goals as well as accurate reporting and benchmarking of our work.

Some web marketing companies may even tell you that 'they' can get you straight to the top of Google and all your prayers will be answered. This again is not true. Anyone can spend your company's money on Adwords (which can dramatically reduce your profit margin) and claim Search Engine success, but can they get you up there using natural listings? This is our first port of call.

A famous company recently mentioned in an industry white paper, invested a fortune into getting onto the front page of Google for its chosen keywords, ignoring every other avenue. When the last major Google update happened - big daddy - this website along with countless others dropped out of the rankings due to no fault of their own. The business lost 80% of its new trade overnight.

Search engines are tidal. They have millions of websites coming in and going out, and sometimes this is due only to a change in the search engines own algorithm, not the website or its code.